About Martha
20+ years at the intersection of human behavior and intelligent technology.
My Story
I started my career close to the customer — working in and around contact centers, watching people struggle with voice menus that didn't work and chat bots that gave up too easily. That frustration became my fuel.
Over the past 20+ years I've moved from the front lines to leading enterprise-scale conversational design programs. I've designed IVR systems handling millions of calls, built virtual assistants on Dialogflow CX, led teams of designers and developed AI governance frameworks that keep automation responsible and human-centered.
I believe the best AI conversations are the ones customers barely notice — because they just work. Getting there takes deep craft, rigorous testing and genuine empathy for the person on the other end of the line.
Outside of client work, I share what I learn through #GrowWithMeFriday — a weekly series on CX, Conversational AI and Leadership. I also mentor future Data Scientists & Artificial Intelligence Associates through NC State's AI Academy, because growth is more powerful when it's not done alone.
Credentials & Recognition
Expert in designing, building and deploying production-grade Dialogflow CX virtual agents.
Recognized for outstanding performance and communication excellence at the T3KAGG Data Science competition.
Delivered CX and AI design programs at Fortune 500 and enterprise scale across financial services and telecom industries.
Weekly content series on CX, Conversational AI and Leadership — building a community of practitioners growing together.
Mentoring the next generation of AI and CX practitioners through structured programs and 1:1 coaching.
Based in Florida with a proven track record of remote collaboration with enterprise teams globally.
Core Skills
My work sits at the crossroads of design craft, technical depth and strategic thinking. I'm equally comfortable writing dialog scripts, building in Dialogflow CX or presenting a governance framework to a C-suite audience.
See My Work →Let's work together
Whether you need a conversational design partner, an AI strategy consultant or a workshop facilitator — let's talk.